ABOUT US

Talking about ourselves would really be a story of an enterprise, which, from a meagre beginning could attain a modest height today, only through firmness of purpose, honesty of effort and sincerity of labour. Since our inception social responsibility has been our inspiration and social commitment our priority, this is what motivated us to come forward with an endeavour to manufacture Consumer Products (Personal Care) and compete with the multinationals.

Our concern is not only to manufacture critical life saving drugs of modern age but also to retrieve the therapeutic wisdom of AYURVEDA from the ancient period. With this balanced approach all our product formulations meet today’s needs and are well received both at home and abroad.

Around the world, the quintessential Indian woman is known for her long and lustrous dark hair. Her secret has always been the natural goodness of hair oil. With its vastly rich heritage, Keo Karpin Hair Oil has been one of India’s best known hair care brands for over 70 years and a brand that has not only led the market, but has been the pioneer of the sub–category, called Light Hair Oil, offering both nourishment and styling benefits. Changing with the times, yet unchanging in quality, Keo Karpin is still a household name for the Indian Consumer through subtle innovations in its product strategy. All our products are manufactured through organized and intensive efforts in state of the art production facilities in four different locations within India, three in Bengal itself and one in Uttar Pradesh. Backed by rigorous quality control we ensure that what reaches our customers are the best.

This constant effort to put together the best is only to prove that ours is…”CARE YOU CAN TRUST”.

THE GROWTH :

During a very short span, existence of KEO KARPIN had been felt in the country, the growth was phenomenal. We have always been proud of our factories which have the most modern equipments for our entire range of products. It is the constant endeavour of the company to keep abreast with advanced technological developments to market top quality products for our consumers.

QUALITY CONTROL :

& RESEARCH: We firmly believe that rigid quality control is the basic ethic for the progress of the institution. Today, our laboratories, quality control, research & development establishments are on par with the best. These are manned by highly acclaimed scientists who have made their marks in India and abroad. This is the reason why we always say ” Dey’s, care you can trust”.

WIDE PROMOTION & DISTRIBUTION:

Our prime objective is to reach lowest tier towns in all cross sections of India within shortest possible time. We have branches, C&FAs located in all major capital cities with strong and dedicated contingent of field force. This is backed by a sound and widely distributed network of stockists in each state, who in turn are catering to the micro- interiors of the country.

OUR FUTURE IN PERSPECTIVE:

The spirit of Dey’s has always been to strive for excellence in producing the best possible quality of products backed by solid quality control measures. We constantly make an honest effort to outdo ourselves by investing adequate time and money in research and development, with of course, a constant elevation of human skills. Our emphasis will always be on bringing new innovative products within the reach of millions of consumers all over the country with our wide distribution network.

This then is KEO KARPIN, where towering endeavour is coupled with action that leads to progress after progress with variegated pursuits.



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